Mobile gaming has been described as the wide-open battleground of the entertainment industry. While the like of facebook and zynga dominate social games, and big publisher such as Xbox and sony and Nintendo rule console games, the global smartphone games market is still patently up for grabs. Mobile games are huge because mobile devices are…well, mobile!!! You have your mobile with your 24/7. Sitting in a doctors waiting room with time to kill? Waiting for the bus home from work? Waiting in line at the supermarket checkout? What are you going to do? Almost invariably, if you have one, you’ll whip out your smartphone.
As with any part of your digital marketing strategy, to get the most out of your e-mail you need to define who you are targeting, why, and what you want out of it. Do you want to generate more sales? Or are you looking to maintain a relationship with your customers by keeping them up to date with the business? It’s important to be specific here, and to make sure that your e-mail marketing strategy feeds into your overall business goals.
Focus on great content
Good e-mail design is important, and it makes a lot of sense to establish some brand continuity between your e-mail templates and your website design. Every aspect of your digital marketing campaign should, of course, work seamlessly together. But always remember that your e-mail content is paramount. Your templete design should complement, rather than compete with, your e-mail content for your reader’ attention.
As mobile increasingly becomes the preferred method for connecting with the internet, savvy marketers who ready themselves for the new multichannel world can take advantage of opportunities to get closer to their customers than ever before.
The intimate nature of mobile- always close and always on- can provide a wealth data about our habits and movements- perhaps more than some of us realize or would want! And with consumers increasingly willing to purchase through their smartphones and tablets, there are already signs that smart companies can reap success through targeted marketing campaigns.
Mothercare is using mobile, for example, to provide relevant promotions by pinpointing a customer’s location, sending details of their nearest store and identifying special offers available of them. It is also building longer-term relationship with new customers through its mobile app, which provide week by week advice to pregnant mums.
TUI Travel has also seen success with its MyThomson mobile app, which provides information and planning tools to support holidaymakers, from the moment they book their travel to the end of their holyday, and allows them to share their experience through social networks. Mobile is a unique channel, with differing needs for different device-form factors and connections. It can no longer be thought of as an add-on a marketing strategy but needs to be integrated fully into the overall marketing mix. People except a positive experience no matter what device they’re using.
Nothing kills a mobile web experience like a pesky pop-up!
The year of the mobile is finally here. Make sure you’re ready!
The internet story really starts in 1957, with the USSR’s launch of the sputnik satellite.
It signaled that the United States was falling behind the Russian in the Technology stakes, prompting the US Department of Defense set up the Advanced Research Projects Agency (ARPA) – a specialist agency established with a specific remit.
From Arpanet to internet:
The term ‘internet’ was first used in 1974 by US computer scientist Vint Cerf.
In 1983 the ARPANET. Cerf was working with Robert Khan at DARPA on a way that different
Host computers communicated across both the growing ARPANET and between Arpanet and other emerging computer networks.
Boom Boom…..bang!!!
For a time ir seemed like the halcyon days of the late 1990 would continue forever, the dot.com bubble was impervious to bursting. Fuelled by speculative investment and high-profile high-tech IPOs, The Nasdaq composite stock index continued to rocket upwards. Each new dot.com success fueled thr frevour for technology stock, blowing the bubble up a little more.
Understanding the digital consumer
There is a notion that pervades marketing circles today, a notion of mysterious ethereal who sepak a different language communicate in ways we don’t understand, and they are turning the world of marketing on its head.
The first thing to realize about digital consumers is that there is basicly no such thing.
These consumers are doing exactly what people have been doing fot thousands of years.
The fact that technology is enabling them to communicate with each other faster, over distance, over mobiles and in 3d worlds being pereceived as something dangerous.
First launched in 2006, Amazon provided online service for web applications and websites. Now, Amazon is something we can refer to as a one of the leading cloud computing platform providers.
AWS is made of virtual web services that create Amazon cloud platform. Amazon presented more than 150 services for running Business in the Cloud. AWS providers are being distributed in 8 geographical regions. Each of that region is independent and that is why problems and errors don’t spread to other regions.
In March 2013 with 158 thousand servers, Amazon was provider for 11.6 million of web sites, on the other hand, service GoDaddy provided for “only” 37 million web sites on 23 thousand web servers.
The advantages for users are that they can start, create and shut down computer instances depending on their needs. User also gains control over geographical regions of the instances that helps with lag prevention, can change safety and web settings and can configure the size of web space.
Amazon Data Lifecycle Management helps with data control because it controls the size of storage capacity and automatically creates archives on cheaper storages and helps to deal with old and unnecessary files.
AWS services include:
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Amazon Elastic
Computer Cloud (EC2)
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Amazon Elastic Load
Balancing (ELB)
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Amazon Simple
Storage Service (Amazon S3)
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Amazon CloudFront
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Amazon Relational
Database Service (Amazon RDS)
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Amazon SimpleDB
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Amazon Simple
Notification Service (Amazon SNS)
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Amazon Simple Queue
Service (Amazon SQS)
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Amazon Virtual
Private Cloud (Amazon VPC)
Amazon Elastic Compute Cloud EC2 is created for system administrators and people engaged to IT part of business organization. Its use is to boot computer instances in cloud in the right time and amount. Those admins should know their needs very good so they could manage EC2 efficiently. Users pay by the usage and the price variates from $0.13 to $4.60 for one hour, depending on size, power and reach of service.
Elastic Load Balancing ELB Is created to automatically distribute apps within EC2 for more efficient work and less problems and errors that can only humans deal with. Users get 15gb of data and 750 hours of service for each month in the first year of usage. Afterwards, users pay by usage time and size of transferred data.
Social networks are all around us and many researchers have been trying to establish what way do they affect people who use them, especially teenagers. Are they actually aware of the infulence of social media? Teenagers on the internet often tend to form identity that is different from their real life personality. Also, a huge percentage of teenagers decide to write on their profiles only those things which make them look a lot more „cool“ to their friends or followers. They support behaviors like smoking, drinking, partying, etc. It has all started with Facebook. Facebook enabled young people to post their pictures in different popular postures (well-known duck face) and to follow the trends. By posting various updates they also recieve a message on who agrees with them, who does not, who supports them or has similar beliefs. Interacting with friends online is of crucial importance, because those who post on each others „walls“ on Facebook are more likely to be popular and more accepted.
Some researches suggest that communication on Facebook may help young people to overcome anxiety and loneliness and to find a better way to communicate with their peers. Facebook and other online tools provide a shameless comunication for young people and the ones with a lack of confidence tend to communicate easier on social networks. However, we should keep in mind those negative effects of social media, which with we encounter on daily bases. There are actually cases of suicides of teenagers who were bullied on social networks or were talking to people who were falsely represented. Teenagers often can not know who is hiding behind a Facebook profile and what are those persons intentions. There are also cases of opening a Facebook or Instagram profile in the name of another person whereby that person wants to be embarassed or belittled. Many young people still do not know how to protect their personal data and they leave them visible to everyone. That can make them a target for various bullies or criminals. Social networks, such as Facebook and Instagram, can contribute to the development of insecurity, but also the narcissism- social media useres orient to themselves by posting their own pictures, updates or links. It is interesting that teenagers are prone to give more information about themselves on social networks then in real life.
More and more teenagers today use Instagram or Snapchat due to posting photos with various filters. The popularity of a person is measured by amount of likes and followers, and they often use different apps to boost those two. They look up to their idols, mostly famous persons, which they usually tend to follow on social media. Celebrities, like Kim Kardashian, often set trends, which their admirers faithfully follow. We have to ask ourselves where have all true values gone and are we raising our children in a world contolled by social media.
Cloud server is provided to help firms work their administration and co-op with less cost and with full performance. That kind of service is usually chosen by small and mid-sized companies who are unable to create, moderate and maintain their own servers to keep everything going up smooth and right. The most important thing with cloud computing is to have a great quality and speed internet connection in order to data transfers be fast and everything works as planned. On the other hand, in-house servers are bought and they are being managed by the IT departments. They are usually used by big companies.
Internet connection
With Cloud-based servers you need to have high-speed internet connection and great availability, while with in-house server you can modify it to meet your network performance. It is also important to mention that internet speed sometimes is not the only factor speaking of data transfer speed. Sometimes, systems can be based on fast-networks but the in-house servers have better transfer speed, depending on traffic, hardware and other things that are included in the process.
Space upgrade
Space upgrade is pretty inexpensive for in-house servers (unlike the primal setup). On the other hand, Cloud will cost you pretty much the same with every upgrade – how much space – that much money. Companies that are not planning to evolve in the future can use in-house server for years without need to upgrade and no expenses. On the other hand, firms that are dealing with growth usually need more and more space, and with Cloud it is available in minutes.
Data safety
In-house severs is more secure in the way of someone stealing your data, as it is not all uploaded online, but it is still risky if you don’t back up your data because of possible hardware failure. You can not know if something will break, and you can lose everything you had. On the other hand, the risk of using Cloud is that someone will steal or hack your data but you can’t lose it forever because Cloud servers are always backing up everything.
General upgrades
In the means of hardware upgrade, cloud definitely wins this battle. You can upgrade it in minutes and instantly use it, while the upgrade of the physical server is much more expensive and it takes from few days to few weeks to make everything up and running.
In conclusion, not one of the possibilities is either good or bad. Every company has to make a good analysis and following the results see what is the best option. Decision can be made in regard to many factors like income, size of the company, growth, network speed, costs etc. It is not unusual for the firms to hire an expert to help them what to do and how should they organize their business.
Services that are placed on the market by Cloud providers can be separated into three basic categories. Those are Software as a Service, Platform as a Service and Infrastructure as a Service.
Software as a Service
SaaS
Software as a Service is a model that works in a way that provider host and maintain one application that runs in a cloud and because of that kind of infrastructure, many users are enabled to use and work with it. For the users, costs are low, because they don’t have to pay server upgrades or license renewal, and for the provider itself the costs are lower because only one instance of the application needs to be hosted. Examples are Google Docs, Google Sheets, salesforce, acrobat.
Platform as a Service
PaaS
Platform as a Service is a model that provides user with layers of space for running and developing. That layers are usually operating systems or parts of applications that need to be upgraded by user. Often, PaaS is just a combination of an operating system and servers for applications. Google is also one of the biggest providers of PaaS in the world. Some of the other providers are Azure and force.com.
Infrastructure as a Service
IaaS
Infrastructure as a Service is a model that gives the client online space, database management, storage systems, networking equipment etc. That kind of model is affordable and reachable to many firms, even the ones that are not making big profits. The users have complete control over their purchased infrastructure, they can manage settings and pay by usage. Some of the most popular providers are Amazon, 3 Tera and GoGrid.
What is the difference of Private and Public Cloud?
Every user (firm, organization) can decide whether their application will be deployed on public, private or hybrid cloud. So what is the best? It is important to know that providers themselves have guidelines that can help users determent what choice to make, and often they are right, but let’s talk about differences between cloud privacies.
Public cloud – they are owned by third parties; in most cases they are interesting to customers because of low price or “pay as you go”, those are big spaces with enormous amount of users but they provide mid-security and settings options for their user. They are not so customizable as the private ones.
Private cloud – has everything that public doesn’t – stronger security and better control for user. They can be On-premise and Externally hosted. On-premise clouds are hosted inside one’s data base. They are restricted by size. Externally hosted clouds are hosted outside of internal data center, they are brought by cloud providers and they are much more secured than public one so firms and organizations often use this type for their computing.
Hybrid Cloud – That is a mix of private and public cloud. User can use the size of public cloud and get some externally hosted part gathered for better computing experience. Because that system is complicated, users need good network connectivity and API compatibility in addition that hybrid works well.
Cloud computing is the new paradigm that treats apps and files as a service not as a product. This service is served to customers over the Internet. In cloud computing we often use Internet apps. User gets access to them through browser and device that is connected to Internet or Intranet. The main advantage of using cloud computing for companies is that they often need few people cooperate on the same file. Before cloud, that was possible only if that people were physically together. Now, they can work together in real time, no matter where they are, as long as they have Internet access.
Web Apps
Office 365 – Created and launched by Microsoft. It provides user with many tools and its reachable from anywhere over the Internet. Client computers can be PCs, Mac computers, tablets or smartphones. With Office 365 you can send and receive e-mails, synchronize timetables, use tools for online conferences, cooperate with colleagues, send and receive instant messages, get online storage space and use public web space. Interface itself is identical as in Office 2013. To make better surrounding for its customers, Microsoft created two products to meet the needs of their clients. Those are Office Web Apps and Office On Demand.
Amazon Web Services – Also known as AWS. It is unity of web services that create Amazon cloud platform. The main advantages of AWS are – power and price. Amazon can provide its users with powerful computer “hardware” for the best price on the market. The two most important services are Amazon Elastic Compute (EC2) and Amazon Simple Storage Service (S3). With Amazon Web Services you can create, start or shut down an instances of computers or servers, depending on your needs and you only pay by the time of usage.
